Today’s consumers expect a seamless omni-channel experience from every retailer, whether pure-play e-commerce or brick-and-mortar. According to Forrester Research1, 71 percent of shoppers expect to view in-store inventory online, while 50 percent expect to buy online and pick up in-store. However, most retailers have not operationalized even the basics such as store pickup, cross-channel inventory visibility, and store-based fulfillment. There is a significant disconnect between what consumers want from retailers and the omni-channel capabilities retailers are prepared to provide.
Global Marketing Manager, iWMS
